martedì 4 ottobre 2011

BOING NEW CONTINUITY











The new generations are used to the modern interaction and Boing couldn't be far from that. The audience's hands are the main protagonists of the new continuity: they act on a touch screen, interacting with all the characters and with all the informations of everyday schedule. The new Brand Identity is extremly dynamic, made of quick flows of gags and data, always guided by the kids hands. As everything is shooted from the target's point of view, with the new continuty the audience feels like to be the main character of the Channel, having the power and the freedom to choose and decide.


The tecnique used is 3D animation. We produced 7 Idents along with the whole package of Nexts, D-E Bumps, End Pages, Rundowns, Squeeze Credits.

Channel BOING
CD Marcio Cortez
AD Filippo Giacomelli
Direction/Animation Inkapache, Madrid http://www.inkapache.net/

2 commenti:

Anonimo ha detto...

Sì però in 16/9 sarebbe il minimo...
Dovreste fornire a mediaset gli stessi con il nuovo formato, nel restyling di Boing Espana ad esempio è tutto in 16/9 e anche qui in italia gradiremmo lo stesso.

Anonimo ha detto...

Può essere anche però che mediaset li mandi in 4/3 di proposito anche se a quanto vedo non sembra, perchè manda proprio quelli in 4/3 e gli ultimi due in LB.